Yumburger
The burger most Filipinos grew up with. A small beef patty with Jollibee’s creamy, slightly sweet dressing on a soft bun, and that sweetness is the whole character of it. Compared with an American burger it tastes gentle and almost nostalgic, and that is exactly why people love it.
The story
The Yumburger has been Jollibee’s basic hamburger since the early days, but it found a new life online in 2019, when a Father’s Day commercial built around it went viral and spun off a run of internet memes. A cheap childhood burger turned into a small piece of Filipino pop culture.
What’s inside
- beef patty
- Jollibee dressing
- soft bun
Make it at home
There is no copycat of the Yumburger yet. Until there is, these recipes on the site come closest to it, judged by what goes into the bun.
- Shares beef
Gator Burger - Shares beef
Delicious Grilled Hamburgers - Shares beef
Air Fryer Hamburgers - Shares beef
The Perfect Basic Burger
Similar burgers at other chains
Built around the same things as the Yumburger.- Harvey's · beef
SignatureOriginal Burger - MOS Burger · beef
SignatureYakiniku Rice Burger - Fuddruckers · beef
SignatureOriginal Fudds Burger - Minute Burger · beef
SignatureMinute Burger
More from Jollibee
About Jollibee
Tony Tan Caktiong opened an ice cream parlour in Quezon City in 1975, noticed that customers kept ordering the hot food instead, and turned it into Jollibee in 1978. When McDonald’s arrived in the Philippines in 1981, Jollibee did something most local chains failed to do: it won, by cooking for Filipino tastes rather than copying American ones.
Around 1,700 stores, more than 400 of them outside the Philippines, from Vietnam to Canada and the UK.
Not affiliated with Jollibee. Trademarks belong to their owners.