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Cheesy Yumburger

    The Yumburger with a slice of cheese, which makes it richer without losing the sweet dressing that defines it. For many regulars this is the default order, the one that sits next to a piece of Chickenjoy and a cup of spaghetti in a classic Jollibee meal.

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    The story

    The sweetness that puts people off at first is not a marketing decision, it is Filipino. Sweet-savoury cooking runs through the country’s food, and the clearest symbol of it is banana ketchup, invented during the Second World War by the food scientist Maria Orosa when tomatoes were scarce and bananas were not. Generations grew up on it, and when Jollibee built a burger for that palate in the late 1970s it dressed the patty sweet rather than sharp. McDonald’s arrived in 1981 selling the American version and never caught up.

    What’s inside

    Make it at home

    There is no copycat of the Cheesy Yumburger yet. Until there is, these recipes on the site come closest to it, judged by what goes into the bun.

    Similar burgers at other chains

    Built around the same things as the Cheesy Yumburger.

    More from Jollibee

    About Jollibee

    • Philippines
    • Since 1978
    • $

    Tony Tan Caktiong opened an ice cream parlour in Quezon City in 1975, noticed that customers kept ordering the hot food instead, and turned it into Jollibee in 1978. When McDonald’s arrived in the Philippines in 1981, Jollibee did something most local chains failed to do: it won, by cooking for Filipino tastes rather than copying American ones.

    Around 1,700 stores, more than 400 of them outside the Philippines, from Vietnam to Canada and the UK.

    The full Jollibee burger menu and story →

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