NBB Signature
The chain’s namesake burger and its best value: a beef-and-pork patty with two slices of melted American cheese, lettuce, tomato, pickles, onion and sauce. Reviewers note it looks like a convenience-store burger and tastes better than it looks, though the patty can run dry. Very cheap by Seoul standards.
What’s inside
Make it at home
There is no copycat of the NBB Signature yet. Until there is, these recipes on the site come closest to it, judged by what goes into the bun.
- Shares pork, beef and cheeseThe Mountain from Left at Albuquerque
- Shares pork and beef
Pork Dumpling Hamburger Sliders - Shares beef and cheese
Big Mac Taco - Shares beef and cheese
Big Mac Hot Dog
Similar burgers at other chains
Built around the same things as the NBB Signature.- Zip's Drive-In · pork, beef and cheese
The “Boss” - Roy Rogers · pork, beef and cheese
SignatureDouble R Bar Burger - Bembos · pork, beef and cheese
Hamburguesa Hawaiana - Burger King · beef and cheese
SignatureWhopper
More from No Brand Burger
About No Brand Burger
No Brand Burger opened in Hongdae, Seoul, in August 2019. It belongs to Shinsegae Food, part of the Shinsegae retail group, and borrows both its name and its yellow-and-black look from No Brand, the budget private label of Shinsegae’s E-mart supermarkets. The motto is equally blunt: “Why pay more? It’s good enough.” It grew from ten restaurants in early 2020 to around 250 by 2024.
Around 250 restaurants across South Korea.
Not affiliated with No Brand Burger. Trademarks belong to their owners.