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Wallace

Sky-High Beef Burger

    The beef burger (牛气冲天堡). The name borrows a Chinese idiom for something booming or unstoppable, with 牛 meaning both “cattle” and, in slang, “awesome”. It is a single glazed beef patty with lettuce and a creamy white sauce in a sesame bun, one of very few beef options at a chain built on chicken.

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    What’s inside

    Make it at home

    There is no copycat of the Sky-High Beef Burger yet. Until there is, these recipes on the site come closest to it, judged by what goes into the bun.

    Similar burgers at other chains

    Built around the same things as the Sky-High Beef Burger.

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    About Wallace

    • China
    • Since 2001
    • $

    Wallace was started in January 2001 by two brothers from Wenzhou, Hua Huaiqing and Hua Huaiyu, who opened a small Western-style fast-food shop near Fujian Normal University in Fuzhou with 80,000 yuan. At first they copied the menus and prices of KFC and McDonald’s, and customers simply went to the originals. What worked was a price stunt called “Special 1-2-3”: a cola for 1 yuan, a chicken leg for 2 and a burger for 3. Sales doubled, and the chain found its formula.

    More than 20,000 restaurants, mostly small franchised shops in China’s smaller cities and towns; one in Hong Kong and a first US store.

    The full Wallace burger menu and story →

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