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Wallace

Secret-Recipe Grilled Chicken Thigh Burger

    The grilled alternative to the fried thighs (秘制烤鸡腿堡): a whole chicken thigh roasted in a dark, glossy marinade, with lettuce and a creamy white sauce in a sesame bun. “Secret recipe” is the chain’s own name for the marinade. It is the same idea as the grilled chicken thigh burgers sold across Chinese fast food, sweet and savoury rather than crunchy.

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    What’s inside

    Make it at home

    There is no copycat of the Secret-Recipe Grilled Chicken Thigh Burger yet. Until there is, these recipes on the site come closest to it, judged by what goes into the bun.

    Similar burgers at other chains

    Built around the same things as the Secret-Recipe Grilled Chicken Thigh Burger.

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    About Wallace

    • China
    • Since 2001
    • $

    Wallace was started in January 2001 by two brothers from Wenzhou, Hua Huaiqing and Hua Huaiyu, who opened a small Western-style fast-food shop near Fujian Normal University in Fuzhou with 80,000 yuan. At first they copied the menus and prices of KFC and McDonald’s, and customers simply went to the originals. What worked was a price stunt called “Special 1-2-3”: a cola for 1 yuan, a chicken leg for 2 and a burger for 3. Sales doubled, and the chain found its formula.

    More than 20,000 restaurants, mostly small franchised shops in China’s smaller cities and towns; one in Hong Kong and a first US store.

    The full Wallace burger menu and story →

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