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Wallace

Crunchy Shrimp Burger

    A breaded shrimp patty (劲脆鲜虾堡) with whole pieces of shrimp visible inside the golden crumb, topped with lettuce and a creamy white sauce in a sesame bun. Shrimp burgers are a fixture of fast food across East Asia, and this one is Wallace’s version, fried until the crumb is crisp.

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    Built around the same things as the Crunchy Shrimp Burger.

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    About Wallace

    • China
    • Since 2001
    • $

    Wallace was started in January 2001 by two brothers from Wenzhou, Hua Huaiqing and Hua Huaiyu, who opened a small Western-style fast-food shop near Fujian Normal University in Fuzhou with 80,000 yuan. At first they copied the menus and prices of KFC and McDonald’s, and customers simply went to the originals. What worked was a price stunt called “Special 1-2-3”: a cola for 1 yuan, a chicken leg for 2 and a burger for 3. Sales doubled, and the chain found its formula.

    More than 20,000 restaurants, mostly small franchised shops in China’s smaller cities and towns; one in Hong Kong and a first US store.

    The full Wallace burger menu and story →

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