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Big Tasty

  • Europe, Latin America, Middle East
  • Availability varies by country

The burger that makes Americans jealous when they travel. A big beef patty under three slices of Emmental, with tomato, lettuce, onion and a smoky sauce that tastes faintly of barbecue. Emmental is a bold choice for fast food, nutty and stretchy instead of the usual processed slice, and it gives the whole thing a grown-up edge. Often sold with a bacon version too.

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The story

McDonald’s built the Big Tasty for Europe in the early 2000s, and the United States never got a permanent version. The draw has always been the sauce, smoky and faintly barbecue-like, which exists nowhere else on the menu, and the Emmental, a real cheese in a lineup built on processed slices. Most countries sell it as a limited run rather than a fixture, so its return gets announced like news, and the chain has spent twenty years declining to make it permanent anywhere.

What’s inside

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The Big Tasty on YouTube

Everyone who has cooked, copied or taste-tested it on camera.

Similar burgers at other chains

Built around the same things as the Big Tasty.

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About McDonald's

  • United States
  • Since 1940
  • $

Nobody sells more burgers. McDonald’s began as a single drive-in run by Richard and Maurice McDonald in San Bernardino, California, and became a burger machine in 1948, when the brothers threw out most of the menu and rebuilt the kitchen like a production line. Ray Kroc, a salesman who sold them milkshake mixers, started franchising it in 1955 and later bought the brothers out.

More than 40,000 restaurants in over 100 countries.

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