Photo: Max BurgersClassic ’68 Cheese
Its name points back to 1968, the year Max opened, and it is dressed the old-fashioned way: cheddar, mustard, ketchup, pickle and yellow onion. No lettuce, no dressing, just the tang of the classic American condiments. It is the one to pick if the Original feels too mild.
The story
The 68 is the year, and the place matters more than the date. Curt Bergfors and Britta Fredriksson opened in Gällivare, a mining town inside the Arctic Circle, and for two decades Max was a northern Swedish thing with a single restaurant outside Norrland. That is where it learned to beat McDonald’s: in 1991 the American chain closed its restaurants in Umeå and Luleå, where Max was already dominant, and in 2007 it pulled out of several more northern towns.
What’s inside
Make it at home
There is no copycat of the Classic ’68 Cheese yet. Until there is, these recipes on the site come closest to it, judged by what goes into the bun.
- Shares beef and cheese
McLewis Burger - Shares beef and cheese
McDonald's Cheeseburger (Copycat) - Shares beef and cheese
The McBurgertown Burger - Shares beef and cheese
Juicy Lucy Cheddar Burgers
Variations
The Classic ’68 Cheese, taken somewhere it was never meant to go.
Similar burgers at other chains
Built around the same things as the Classic ’68 Cheese.- McDonald's · beef and cheese
SignatureQuarter Pounder with Cheese - Spangles · beef and cheese
SignatureThe Beast Steakburger - Pasibus · beef and cheese
SignatureKlasyk - Wendy's · beef and cheese
Jr. Cheeseburger
More from Max Burgers
About Max Burgers
Curt Bergfors and Britta Fredriksson opened the first Max in 1968 in Gällivare, a mining town in Swedish Lapland. The name came from Bergfors’s nickname, borrowed from the actor Max von Sydow. For two decades Max was a northern Swedish thing, with just one restaurant outside Norrland, before expanding across the country in the 1990s.
About 155 restaurants in Sweden, plus branches in Poland, Norway, Denmark and, through franchising, Egypt.
Not affiliated with Max Burgers. Trademarks belong to their owners. The photo is credited under it and is used to illustrate this menu item; it comes down on request.