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Veg Zinger

  • India

The vegetarian Zinger for customers who do not eat meat or paneer, built on a spiced vegetable patty in the same crunchy Zinger coating. It is lighter and softer than the paneer version, and it matters in a country where a big share of customers are vegetarian. The coating carries most of the flavour.

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The story

KFC India’s first serious attempt to win vegetarians was this burger. Under a strategy drawn up at the end of 2009, the chain launched a meatless version of its signature Zinger in 2010, keeping the spicy crumb, the sauce and the bun and swapping the chicken for a vegetable patty. It went further in April 2014, when KFC India opened a separate vegetarian menu, believed to be the first in any KFC market, with a Paneer Zinger, a Veg Twister, a potato burger and a vegetarian rice bowl alongside it.

What’s inside

Make it at home

My copycat first, then everything I built on top of it.

Similar burgers at other chains

Built around the same things as the Veg Zinger.

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About KFC

  • United States
  • Since 1952
  • $

KFC began with Harland Sanders frying chicken for travellers at a roadside service station in Corbin, Kentucky, in the 1930s. The first Kentucky Fried Chicken franchise opened in Salt Lake City in 1952, and the Colonel spent the rest of his life as the face of a recipe built on eleven herbs and spices that the company still treats as a state secret.

Around 30,000 restaurants in roughly 150 countries.

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