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Whopper

  • Signature

The one burger Burger King is built around, and the anti-Big Mac. The patty is wide, thin and flame-grilled, so it tastes of char and smoke rather than griddle, and it comes with a proper salad on top: lettuce, tomato, pickles, raw onion, ketchup and mayo on a sesame bun. It is bigger and fresher-tasting than most fast-food burgers. Ask for it with cheese.

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The story

James McLamore created the Whopper in 1957 after noticing that a rival restaurant in Gainesville was doing well selling oversized burgers. It cost 37 cents and was marketed simply on being big. In the 1970s the “Have It Your Way” campaign turned its long list of toppings into a selling point, letting customers remove or add anything, and the Whopper has anchored the brand ever since.

What’s inside

Make it at home

My copycat first, then everything I built on top of it.

The Whopper on YouTube

Everyone who has cooked, copied or taste-tested it on camera.

Similar burgers at other chains

Built around the same things as the Whopper.

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About Burger King

  • United States
  • Since 1953
  • $

Burger King started in Jacksonville, Florida, in 1953 as Insta-Burger King, named after a broiler oven that did not really work. Two franchisees in Miami, James McLamore and David Edgerton, fixed the problem with a flame broiler, took over the company, and gave Burger King the one thing that still separates it from McDonald’s: burgers cooked over a flame instead of on a flat griddle.

Around 19,000 restaurants in more than 100 countries.

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