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Bulgogi Burger

  • South Korea

Korea’s signature twist on the menu borrows the country’s most famous marinade. The patty in Korea is pork, glazed in sweet soy and garlic bulgogi sauce that soaks into the bun, with lettuce and mayo to cool it. It is sticky, sweet and messy, nothing like an American burger. My version swaps the pork for beef, so treat it as a take rather than a replica.

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The story

McDonald’s opened its first Korean restaurant in Apgujeong, Seoul, in 1988, the year of the Seoul Olympics, and the Bulgogi Burger became its longest-running local item. The sauce is the point: bulgogi is Korea’s best-known way of cooking meat, soy and sugar cut with garlic, sesame and grated pear, and the marinade caramelises on a griddle the way it does over charcoal. Putting it on a patty was the most obvious way to make a burger read as Korean, and it has outlasted almost everything else the menu has tried there.

What’s inside

Make it at home

My copycat first, then everything I built on top of it.

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Built around the same things as the Bulgogi Burger.

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Nobody sells more burgers. McDonald’s began as a single drive-in run by Richard and Maurice McDonald in San Bernardino, California, and became a burger machine in 1948, when the brothers threw out most of the menu and rebuilt the kitchen like a production line. Ray Kroc, a salesman who sold them milkshake mixers, started franchising it in 1955 and later bought the brothers out.

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