The Golden Balance

The Golden Balance is a cooking channel built on short, fast recipe videos that grew into one of the most-watched food accounts of the 2020s. The name reflects the idea behind it: food that is indulgent but balanced, with many recipes also made in lighter, high-protein versions for people trying to lose weight. He cooks with beef bacon rather than pork, and a Ramadan Chronicles series of recipes runs every year.

Burgers and chicken sandwiches dominate. His smash burger for weight loss is his most-watched video, and there are side-by-sides of a 320-calorie and a 1,200-calorie smash burger, double cheeseburgers with 92/8 beef, a Shake Shack-style burger, a double beef bacon cheeseburger, a smashed jalapeño cheeseburger, a harissa jerk smash burger, smash burger tacos, arayes billed as a Middle Eastern Juicy Lucy and a Filet-O-Fish made ten times better. Chicken sandwiches range from Nashville hot and Popeyes-style to garlic Parmesan, sweet heat, orange chicken and a stream of sliders.