Lotteria
The Korean chain that once had more than double McDonald’s market share.
About Lotteria
Lotteria is part of Lotte, one of South Korea’s biggest business groups, and its name is a blend of Lotte and cafeteria. It opened in Tokyo in 1972 and grew into the dominant burger chain in South Korea, where in 2001 it held a 45 per cent market share against McDonald’s 20 per cent.
Its success came from localising hard: bulgogi burgers, shrimp burgers and flavours built for Korean tastes rather than imported from America. The chain has since spread across Southeast Asia, opened its first American location in 2025, and closed its last Japanese restaurants in 2026 after that business was sold and rebranded.
Most restaurants are in South Korea and Vietnam. The Japanese branches became Zetteria in 2026.
Burger menu
Signature burgers first. Only burgers and sandwiches, no sides.Where to find Lotteria
721 locations on the map in 10 countries. Tap a pin for directions.Loading the map…
- South Korea 444
- Japan 123
- Vietnam 101
- Myanmar (Burma) 12
- Cambodia 2
- Laos 2
- Malaysia 1
- Taiwan 1
- Canada 1
- United States 1
Locations as mapped by OpenStreetMap volunteers, updated October 2026. The count can trail the chain’s own figures; check the chain’s store finder before you travel. Map data © OpenStreetMap contributors.
If you like Lotteria
Chains whose signature burgers are built the same way.- Zetteria (Japan, since 2023). The new name of Lotteria Japan: the shrimp burger of 1977 and the “Zeppin” cheeseburger, now under the owners of Sukiya. Also built on shrimp and beef.
- MOS Burger (Japan, since 1972). Japan’s answer to McDonald’s, where the buns can be made of rice. Also built on beef.
- Jollibee (Philippines, since 1978). The Philippine chain that beat McDonald’s at home, with sweet spaghetti on the side. Also built on beef.
- Freshness Burger (Japan, since 1992). Tokyo’s relaxed burger café, famous for a yellow bun made with pumpkin. Also built on beef.
Not affiliated with Lotteria. Trademarks and logos belong to their owners. Descriptions are my own; nutrition figures come from the chain’s published information.
