Zach Choi

Zach Choi is one of the biggest ASMR food channels on YouTube. He cooks and eats without talking, recorded with sensitive microphones so that the sizzle of the patty, the crunch of the breading and every bite are the soundtrack, and viewers are told to wear headphones. His long mukbang videos from 2019 onward and his short cooking clips from 2022 have each been watched tens of millions of times.

Burgers and chicken sandwiches are central to both. His shorts include an ultimate chicken sandwich watched more than 90 million times, an ultimate cheeseburger, a deep-fried mac and cheese burger, a deep-fried bacon cheeseburger, a mac and bacon burger, an ebi shrimp burger and a smash burger. His mukbangs cover a double Big Mac with hash browns and nuggets, Hot Cheetos cheeseburgers with Benny Blanco, jalapeño, mushroom Swiss and triple western bacon burgers, a patty melt on rye and homemade copies of the Chick-fil-A and Popeyes sandwiches, plus McDonald’s and Popeyes shorts.